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Hummingbirds

Hummingbirds

Hummingbirds

Community-powered discovery that drives verified in-store purchases. One platform, from content to conversion.

Community-powered discovery that drives verified in-store purchases. One platform, from content to conversion.

Community-powered discovery that drives verified in-store purchases. One platform, from content to conversion.

Software Development

Software Development

Software Development

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⋅

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Des Moines

Des Moines

Des Moines

US

US

US

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⋅

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51–200 employees

51–200 employees

51–200 employees

Overview

Overview

We connect brands with a community of 65,000+ everyday creators across 70+ cities — and now, through Offers, we tie that creator-powered discovery directly to verified in-store purchases at the retailers where brands actually sell: Costco, Target, Walmart, Whole Foods, and Sprouts.

For brands: Launch creator Campaigns that drive hyperlocal awareness. Add Offers to connect that content to receipt-verified purchases. See it all in one dashboard — from content to conversion. No separate coupon vendor. No bolted-on attribution tool. One platform, one story.

For creators and shoppers: Discover products made for you. Try them at the stores you already shop. Earn real cash back. Share what you love and earn again when your people try it too.

Founded in 2022 by Emily Steele and Charise Flynn. Female-founded, Midwest-rooted, and trusted by 280+ brand partners including Graza, Banza, Goodles, and Ritual.

We connect brands with a community of 65,000+ everyday creators across 70+ cities — and now, through Offers, we tie that creator-powered discovery directly to verified in-store purchases at the retailers where brands actually sell: Costco, Target, Walmart, Whole Foods, and Sprouts.

For brands: Launch creator Campaigns that drive hyperlocal awareness. Add Offers to connect that content to receipt-verified purchases. See it all in one dashboard — from content to conversion. No separate coupon vendor. No bolted-on attribution tool. One platform, one story.

For creators and shoppers: Discover products made for you. Try them at the stores you already shop. Earn real cash back. Share what you love and earn again when your people try it too.

Founded in 2022 by Emily Steele and Charise Flynn. Female-founded, Midwest-rooted, and trusted by 280+ brand partners including Graza, Banza, Goodles, and Ritual.

Employee Growth

Employee Growth

113

113

Total employees

Total employees

7%

7%

6m growth

6m growth

20%

20%

1y growth

1y growth

11511010510095
Oct ‘25Dec ‘25Feb ‘26Apr ‘26Jun ‘26Sep ‘26

Department Growth

Department Growth

113

113

Total employee count

Total employee count

Department

6m

1y

Media and Communication

4%

8%

Marketing

64%

77%

Business Development

0%

8%

Sales

30%

44%

Engineering

-12%

17%

Web Engagement

Web Engagement

1.9

1.9

Pages per visit

Pages per visit

207,836,097

207,836,097

Monthly visits

Monthly visits

240M180M120M60M0
Jun ‘26Jul ‘26Aug ‘26

Traffic by Country

Traffic by Country

Top shares

Top shares

Data shown

Data shown

United States

United States

27.7%

27.7%

Brazil

Brazil

10.1%

10.1%

Indonesia

Indonesia

7.6%

7.6%

United Kingdom

United Kingdom

4.8%

4.8%

Canada

Canada

4.1%

4.1%

Web Traffic Sources

Web Traffic Sources

Top shares

Top shares

Data shown

Data shown

Direct

Direct

25.7%

25.7%

Search

Search

11%

11%

Social

Social

56.1%

56.1%

Referrals

Referrals

4.9%

4.9%

AI

AI

0.3%

0.3%

Funding

Funding

4

4

Funding rounds

Funding rounds

SEED

SEED

Last round type

Last round type

$5.4M

$5.4M

Last round amount

Last round amount

October 30, 2024

October 30, 2024

Announced on

Announced on