EarthOptics
EarthOptics
EarthOptics
We See Soil. Differently.
We See Soil. Differently.
We See Soil. Differently.
IT Services and IT Consulting
IT Services and IT Consulting
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⋅
Minneapolis
Minneapolis
US
US
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⋅
51–200 employees
51–200 employees
⋅
⋅
Founded:
Founded:
November 2018
November 2018
Overview
Overview
EarthOptics is transforming how the world understands and manages soil. By combining next-generation sensors, advanced algorithms, and carbon analytics, we’re building the Soil Cloud—a powerful data platform that empowers farmers to sustainably optimize their operations, increase yields, and feed a growing global population. Our technology delivers high-resolution insights into soil properties at scale, making a positive impact on both environmental health and farm profitability.
EarthOptics is transforming how the world understands and manages soil. By combining next-generation sensors, advanced algorithms, and carbon analytics, we’re building the Soil Cloud—a powerful data platform that empowers farmers to sustainably optimize their operations, increase yields, and feed a growing global population. Our technology delivers high-resolution insights into soil properties at scale, making a positive impact on both environmental health and farm profitability.
Founder
Founder
Todd Martin
Todd Martin
Founder, EarthOptics | Owner, SXNW Hospitality | CEO, IPSA | Expert in “too much to do”
Founder, EarthOptics | Owner, SXNW Hospitality | CEO, IPSA | Expert in “too much to do”
Employee Growth
Employee Growth
TOTAL EMPLOYEES
TOTAL EMPLOYEES
107
107
6m GROWTH
6m GROWTH
16%
16%
1y GROWTH
1y GROWTH
3%
3%
Department Distribution
Department Distribution
TOTAL EMPLOYEES
TOTAL EMPLOYEES
107
107
Operations
Operations
Engineering
Engineering
Business Development
Business Development
Research
Research
Program and Project Management
Program and Project Management
Department Growth
Department Growth
6m GROWTH
6m GROWTH
1y GROWTH
1y GROWTH
Operations
120%
120%
Engineering
-11%
0%
Business Development
7%
15%
Research
83%
10%
Program and Project Management
17%
17%
Web Engagement
pages per visit
pages per visit
1.5
1.5
monthly visits
monthly visits
8,720
8,720
Web Traffic by Country
Web Traffic by Country
United States
87.9%
United States
87.9%
Brazil
9.8%
Brazil
9.8%
India
2.2%
India
2.2%
Web Traffic Sources
Web Traffic Sources
Direct
28%
Direct
28%
Search
45.8%
Search
45.8%
Social
6.6%
Social
6.6%
Referrals
4.5%
Referrals
4.5%
AI
1.6%
AI
1.6%
funding round
5
total funding raised
$101M
valuation
$0
last round type
Undisclosed stage
last round amount
$38M
announced on
$38M
funding round
5
total funding raised
$101M
valuation
$0
last round type
Undisclosed stage
last round amount
$38M
announced on
$38M
lead investors
lead investors
S2G Investments, Leaps by Bayer, Route 66 Ventures, iSelect Fund, Conti Ventures, FHB Ventures, Middleland Capital, Rabobank Food & Agri Innovation Fund
S2G Investments, Leaps by Bayer, Route 66 Ventures, iSelect Fund, Conti Ventures, FHB Ventures, Middleland Capital, Rabobank Food & Agri Innovation Fund
Recent News & Articles
Recent News & Articles
A network graph of your entire TAM. We find the path into every account worth a meeting, and book it.
A network graph of your entire TAM. We find the path into every account worth a meeting, and book it.
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© 2026 InGrow. All rights reserved.
