last updated: 2 months ago

last updated: 2 months ago

benefitbay® logo

benefitbay®

benefitbay®

benefitbay®

Putting the power of personalized benefits in your hands.

Putting the power of personalized benefits in your hands.

Putting the power of personalized benefits in your hands.

Insurance

Insurance

⋅

⋅

Kansas City

Kansas City

US

US

⋅

⋅

51–200 employees

51–200 employees

⋅

⋅

Founded:

Founded:

January 2021

January 2021

Overview

Overview

Benefitbay is the chosen platform for brokers, employers, and employees that supports secure SOC II Type II end-to-end ICHRA deployment for companies of all sizes.

First available in January of 2020, ICHRA (pronounced ICK-RA), stands for Individual Coverage Health Reimbursement Arrangement. With ICHRA, employers can provide an allowance of tax free dollars to their employees who then use those dollars to shop for a health plan that meets their own specific needs. No more one-size-fits-all group package. Employers can provide wonderful health plans for their team, individually tailored to each person’s needs, with a fixed, predictable cost.

Experts anticipate a seismic shift in the benefits industry from group to individual as ICHRA plans will become a critical company feature when recruiting top talent. The best candidates will expect the freedom and portability that ICHRA allows. They will expect to be able to change jobs without having to change doctors. And benefitbay is touted as the solution that will finally set this shift in motion by solving the inefficiencies that have slowed ICHRA adoption thus far.

Benefitbay is the first-of its-kind, end-to-end solution that enables employers to easily model, deploy and oversee their ICHRA plans, in full compliance with regulation and with full confidence that their employees will have tools and support to select and enroll in the plan that’s right for them.

Benefitbay is the chosen platform for brokers, employers, and employees that supports secure SOC II Type II end-to-end ICHRA deployment for companies of all sizes.

First available in January of 2020, ICHRA (pronounced ICK-RA), stands for Individual Coverage Health Reimbursement Arrangement. With ICHRA, employers can provide an allowance of tax free dollars to their employees who then use those dollars to shop for a health plan that meets their own specific needs. No more one-size-fits-all group package. Employers can provide wonderful health plans for their team, individually tailored to each person’s needs, with a fixed, predictable cost.

Experts anticipate a seismic shift in the benefits industry from group to individual as ICHRA plans will become a critical company feature when recruiting top talent. The best candidates will expect the freedom and portability that ICHRA allows. They will expect to be able to change jobs without having to change doctors. And benefitbay is touted as the solution that will finally set this shift in motion by solving the inefficiencies that have slowed ICHRA adoption thus far.

Benefitbay is the first-of its-kind, end-to-end solution that enables employers to easily model, deploy and oversee their ICHRA plans, in full compliance with regulation and with full confidence that their employees will have tools and support to select and enroll in the plan that’s right for them.

Founder

Founder

Brandy Thompson

Brandy Thompson

CEO | Founder at benefitbay

CEO | Founder at benefitbay

Employee Growth

Employee Growth

TOTAL EMPLOYEES

TOTAL EMPLOYEES

82

82

6m GROWTH

6m GROWTH

28%

28%

1y GROWTH

1y GROWTH

41%

41%

NOV'25DEC'25JAN'26FEB'26MAR'26APR'26MAY'26JUN'26JUL'26AUG'26SEP'26OCT'26

Department Distribution

Department Distribution

TOTAL EMPLOYEES

TOTAL EMPLOYEES

82

82

Support

Support

Operations

Operations

Finance

Finance

Engineering

Engineering

Sales

Sales

Department Growth

Department Growth

6m GROWTH

6m GROWTH

1y GROWTH

1y GROWTH

Support

14%

14%

Operations

100%

300%

Finance

60%

60%

Engineering

-25%

-14%

Sales

200%

500%

Web Engagement

pages per visit

pages per visit

3.3

3.3

monthly visits

monthly visits

4,591

4,591

JUL'26AUG'26SEP'26

Web Traffic by Country

Web Traffic by Country

United States

97.2%

United States

97.2%

Philippines

2.8%

Philippines

2.8%

Web Traffic Sources

Web Traffic Sources

Direct

37.5%

Direct

37.5%

Search

23.2%

Search

23.2%

Social

5.3%

Social

5.3%

Referrals

10%

Referrals

10%

AI

1.4%

AI

1.4%

funding round

5

total funding raised

$32.6M

last round type

Series A

last round amount

$18M

announced on

$18M

funding round

5

total funding raised

$32.6M

last round type

Series A

last round amount

$18M

announced on

$18M

lead investors

lead investors

Ten Coves Capital, KCRise Fund

Ten Coves Capital, KCRise Fund

Recent News & Articles

Recent News & Articles