
benefitbay®
benefitbay®
benefitbay®
Putting the power of personalized benefits in your hands.
Putting the power of personalized benefits in your hands.
Putting the power of personalized benefits in your hands.
Insurance
Insurance
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⋅
Kansas City
Kansas City
US
US
⋅
⋅
51–200 employees
51–200 employees
⋅
⋅
Founded:
Founded:
January 2021
January 2021
Overview
Overview
Benefitbay is the chosen platform for brokers, employers, and employees that supports secure SOC II Type II end-to-end ICHRA deployment for companies of all sizes.
First available in January of 2020, ICHRA (pronounced ICK-RA), stands for Individual Coverage Health Reimbursement Arrangement. With ICHRA, employers can provide an allowance of tax free dollars to their employees who then use those dollars to shop for a health plan that meets their own specific needs. No more one-size-fits-all group package. Employers can provide wonderful health plans for their team, individually tailored to each person’s needs, with a fixed, predictable cost.
Experts anticipate a seismic shift in the benefits industry from group to individual as ICHRA plans will become a critical company feature when recruiting top talent. The best candidates will expect the freedom and portability that ICHRA allows. They will expect to be able to change jobs without having to change doctors. And benefitbay is touted as the solution that will finally set this shift in motion by solving the inefficiencies that have slowed ICHRA adoption thus far.
Benefitbay is the first-of its-kind, end-to-end solution that enables employers to easily model, deploy and oversee their ICHRA plans, in full compliance with regulation and with full confidence that their employees will have tools and support to select and enroll in the plan that’s right for them.
Benefitbay is the chosen platform for brokers, employers, and employees that supports secure SOC II Type II end-to-end ICHRA deployment for companies of all sizes.
First available in January of 2020, ICHRA (pronounced ICK-RA), stands for Individual Coverage Health Reimbursement Arrangement. With ICHRA, employers can provide an allowance of tax free dollars to their employees who then use those dollars to shop for a health plan that meets their own specific needs. No more one-size-fits-all group package. Employers can provide wonderful health plans for their team, individually tailored to each person’s needs, with a fixed, predictable cost.
Experts anticipate a seismic shift in the benefits industry from group to individual as ICHRA plans will become a critical company feature when recruiting top talent. The best candidates will expect the freedom and portability that ICHRA allows. They will expect to be able to change jobs without having to change doctors. And benefitbay is touted as the solution that will finally set this shift in motion by solving the inefficiencies that have slowed ICHRA adoption thus far.
Benefitbay is the first-of its-kind, end-to-end solution that enables employers to easily model, deploy and oversee their ICHRA plans, in full compliance with regulation and with full confidence that their employees will have tools and support to select and enroll in the plan that’s right for them.
Founder
Founder
Brandy Thompson
Brandy Thompson
CEO | Founder at benefitbay
CEO | Founder at benefitbay
Employee Growth
Employee Growth
TOTAL EMPLOYEES
TOTAL EMPLOYEES
82
82
6m GROWTH
6m GROWTH
28%
28%
1y GROWTH
1y GROWTH
41%
41%
Department Distribution
Department Distribution
TOTAL EMPLOYEES
TOTAL EMPLOYEES
82
82
Support
Support
Operations
Operations
Finance
Finance
Engineering
Engineering
Sales
Sales
Department Growth
Department Growth
6m GROWTH
6m GROWTH
1y GROWTH
1y GROWTH
Support
14%
14%
Operations
100%
300%
Finance
60%
60%
Engineering
-25%
-14%
Sales
200%
500%
Web Engagement
pages per visit
pages per visit
3.3
3.3
monthly visits
monthly visits
4,591
4,591
Web Traffic by Country
Web Traffic by Country
United States
97.2%
United States
97.2%
Philippines
2.8%
Philippines
2.8%
Web Traffic Sources
Web Traffic Sources
Direct
37.5%
Direct
37.5%
Search
23.2%
Search
23.2%
Social
5.3%
Social
5.3%
Referrals
10%
Referrals
10%
AI
1.4%
AI
1.4%
funding round
5
total funding raised
$32.6M
last round type
Series A
last round amount
$18M
announced on
$18M
funding round
5
total funding raised
$32.6M
last round type
Series A
last round amount
$18M
announced on
$18M
lead investors
lead investors
Ten Coves Capital, KCRise Fund
Ten Coves Capital, KCRise Fund
Recent News & Articles
Recent News & Articles

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