Top 10 GTM Leaders
Founders Should Follow
on LinkedIn in 2026

Jason M. Lemkin — Founder, SaaStr · San Francisco Bay Area

Jason Lemkin is the founder of SaaStr and SaaStr Fund and one of the most influential voices in B2B go-to-market. Through his media, events, and investment ecosystem, he observes GTM patterns across hundreds of SaaS companies every year. His content focuses on how AI reshapes sales execution, pricing models, and revenue operations, grounded in real deployments rather than theoretical hype.

Kyle Poyar — Founder, Growth Unhinged · Boston, MA

Kyle Poyar is the founder of Growth Unhinged, one of the most respected SaaS growth newsletters focused on real scaling playbooks, unit economics, and repeatable GTM models. His commentary on AI in GTM doesn't treat AI as a silver bullet. Instead, he focuses on how automation should support disciplined systems — for example, how pricing, retention signals, and subscription economics evolve with AI adoption.

April Dunford — Author, Obviously Awesome · Toronto, Canada

April Dunford is one of the most respected authorities on positioning in B2B SaaS. She is the author of Obviously Awesome and Sales Pitch, and has helped dozens of companies refine how they articulate value so their products stand out in crowded markets. Her work focuses on context: how a product is perceived relative to real alternatives, and how GTM should be built around that lens.

Positioning has grown more important in the AI era, where many products claim AI-powered as a differentiator. April teaches that what matters is not the tech label — it is whether the market actually understands and values what you do better than competitors or their current status quo.

Brian Balfour — Founder & CEO, Reforge · San Francisco, CA

Brian Balfour is the founder and CEO of Reforge, a growth education platform that trains product, growth, and GTM leaders using frameworks grounded in real outcomes. Previously VP of Growth at HubSpot, he helped scale user acquisition and retention systems from early traction to millions of users. His thinking treats GTM not as a set of hacks but as a system, where acquisition, retention, monetization, and feedback loops are engineered and optimized holistically.

Maja Voje — Founder, GTM Strategist · Europe

Maja Voje runs GTM Strategist, a high-signal newsletter and advisory practice focused on how AI products and B2B tech actually go to market. She has advised hundreds of startups and brands, publishes tactical frameworks and templates, and emphasizes execution sequencing over hype. Her playbook approach is practical: templates, repeatable experiments, and measurable outcomes that teams can deploy immediately.

She documented how she built a 65K LinkedIn audience and 20K newsletter subscribers by systematizing content as a marketing KPI, using weekly cadence and low-friction front-end offers to feed a paid bootcamp and book funnel. She also tested AI workflows for turning 15-minute customer interviews into publishable case studies in under 30 minutes, demonstrating how AI can shrink sales evidence creation from days to minutes.

Tiffani Bova — Growth Strategist & Author · Los Angeles, CA

Tiffani Bova is a globally recognized growth strategist, keynote speaker, and author of two Wall Street Journal bestsellers: Growth IQ and The Experience Mindset. She has held senior roles at Gartner and Salesforce, influencing how major tech companies think about sales, customer experience, and revenue expansion. Her authority on growth comes from both execution and research, and she now leads strategy and research at The Futurum Group.

Mark Roberge — Co-Founder, Stage 2 Capital · Boston / Cambridge, MA

Mark Roberge is a globally recognized sales scientist, former Founding CRO at HubSpot, and now Co-Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School. He wrote the playbook on systematic sales growth in SaaS with his bestselling book The Sales Acceleration Formula, and today applies that analytical lens to AI's impact on revenue teams.

His recent work proposes a four-phase model for how AI reshapes go-to-market teams, starting with AI augmenting human sellers and progressing toward fully agentic systems, always anchored in data readiness, signal quality, and measurable velocity improvements. He argues most GTM orgs are still in Phase 0 to 1 because they have not built clean, AI-ready sales telemetry.

Dave Gerhardt — Founder, Exit Five · Boston, MA

Dave Gerhardt is the former VP of Marketing at Drift and the founder of Exit Five, one of the largest modern B2B marketing communities. He built Drift's brand and demand engine through founder-led content, community, and direct audience relationships long before personal branding became standard practice. Today, through Exit Five, podcasts, and consulting, he teaches companies how to build distribution in a world where AI is flooding the internet with low-quality content.

Sangram Vajre — Founder, GTM Partners · San Francisco Bay Area

Sangram Vajre is the co-founder of Terminus, an account-based marketing platform, and the founder of GTM Partners. He is known for building integrated, account-centric GTM systems that align sales, marketing, and customer success around revenue. Rather than optimizing isolated channels, Sangram focuses on designing complete revenue architectures for mid-market and enterprise SaaS companies.